Published September 11, 2026

The Rochester Real Estate Market Is Shifting. Your Strategy Should Too.

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Written by Mandy Friend Gigliotti

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Yes, we’re still in a seller’s market across Rochester and the Finger Lakes, but that doesn’t mean the market looks the same as it did a few months ago.

Right now, we’re seeing fewer offers on many homes. That doesn’t necessarily mean demand is gone. It means buyers and sellers need to understand what’s happening in the market today, not rely solely on sales that closed months ago.

Why Pending Sales Matter

Closed sales are an important part of determining value, but they’re also a look backward. A home that closed this week may have gone under contract several weeks ago.

That’s why we’re also paying close attention to homes that are currently pending. They can give us a much more current picture of buyer activity, competition and where the market may be heading next.

The Advantage of Real-Time Information

One of the biggest benefits of working with a real estate team is the amount of information we’re sharing every day.

Our agents are constantly showing homes, writing offers, negotiating contracts and bringing new listings to market throughout Rochester and the Finger Lakes. That gives us insight into what buyers are doing right now, sometimes well before those trends show up in the market statistics.

For sellers, that information helps us determine how to position and price a home for the current market.

For buyers, it helps us understand how competitive they actually need to be. In some situations, that may mean writing a strong offer. In others, buyers may have more room to negotiate than they would have had earlier in the year.

The market is always moving. Your real estate strategy should move with it.

If buying or selling a home in Rochester or the Finger Lakes is on your radar, let’s talk about what we’re seeing right now and build a strategy around your goals.

Have a Friend on Your Side.

The Friend Team | Rochester NY Real Estate | Finger Lakes Real Estate

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The Friend Team

Director of Operations | The Friend Team | Keller Williams Realty Greater Rochester

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