Your Neighbor’s House Sold in a Day?! Here’s the Pricing Strategy Behind It

If you’ve watched a home in Rochester, Pittsford, Webster, Fairport, or the Finger Lakes hit the market and disappear within 24 hours, you may be wondering…
How did they do that?!
The answer: pricing strategy, not guesswork.

At The Friend Team, pricing a home isn’t one-size-fits-all. We start by understanding each seller’s goals — their timeline, comfort level, and what “success” looks like. From there, we choose one of three proven strategies:

1. Transparent Pricing

This is the price where the seller says, “If we get this, we’re happy.”
It’s clear, confident, and attracts buyers who know exactly what to expect.

2. Market Value Pricing

This strategy lands slightly under a seller’s ideal number.
Why?
It positions the home competitively, draws strong traffic, and increases the likelihood of multiple offers — without underpricing too drastically.

3. Strategic Pricing

Purposefully placed below market value to create a surge of interest.
In today's fast-moving Monroe & Ontario County markets, this approach can create competitive bidding, higher sale prices, and faster timelines.

Why Strategy Matters More Than Ever

Our team meets multiple times a week to review real-time market behavior:
• What homes received multiple offers?
• What risks paid off for sellers?
• What shifted in the market this week?
• How competitive are buyers in each price point?

This constant pulse on the Rochester & Finger Lakes market ensures we guide sellers toward the strategy that helps us strive for the ideal outcome based on their goals.

Thinking of selling in 2026?
👉 Let’s talk strategy — and position your home to shine.